"85% of sales transactions are completed immediately after using interactive sales-assist kiosks. Sales cycle duration cut in half as a direct result of interactive kiosks."
An element of the AV integration industry which I have yet to see communicated, and/or demonstrated is due diligence in understanding a customers "true" value proposition. Taking the next step, is how does a clients value proposition remotely tie into the sphere of AV integration.
It appears that many SMB's, and Lifestyle's are chasing after the ever allusive "design/build" opportunity where margins are outside of the commoditized negotiation. But even the design build services can woefully under perform in supporting a clients value proposition.
Having spent sometime in the video gaming business I had an advantaged insight into the value propositions of several retail outlets, and how one was able to exploit it to the point of healthy acquisition. This same industry is filled with retailers still circling the wagons of collegiate culture attempting to determine La Colture De Jour. In between texting, Facebook, and telling collegues about the death of MJ on Twitter.
One such company Play N Trade has attempted to repackage the success of EBGames (used game resale) model. Some creative types turned it into a franchise model. Finding out where these Entrepreneurs came from, I was actually happy that it did spin out as an MLM opportunity. Nevertheless, In my opinion, they lost sight of the Value Proposition offered by EB. Yet, the structure has benefit for those at the top, with struggling benefit at the bottom.
My point, is my leading statement can only truly understood when cast from the vantage point of our industry walking beside our client, instead of walking upto.
An element of the AV integration industry which I have yet to see communicated, and/or demonstrated is due diligence in understanding a customers "true" value proposition. Taking the next step, is how does a clients value proposition remotely tie into the sphere of AV integration.
It appears that many SMB's, and Lifestyle's are chasing after the ever allusive "design/build" opportunity where margins are outside of the commoditized negotiation. But even the design build services can woefully under perform in supporting a clients value proposition.
Having spent sometime in the video gaming business I had an advantaged insight into the value propositions of several retail outlets, and how one was able to exploit it to the point of healthy acquisition. This same industry is filled with retailers still circling the wagons of collegiate culture attempting to determine La Colture De Jour. In between texting, Facebook, and telling collegues about the death of MJ on Twitter.
One such company Play N Trade has attempted to repackage the success of EBGames (used game resale) model. Some creative types turned it into a franchise model. Finding out where these Entrepreneurs came from, I was actually happy that it did spin out as an MLM opportunity. Nevertheless, In my opinion, they lost sight of the Value Proposition offered by EB. Yet, the structure has benefit for those at the top, with struggling benefit at the bottom.
My point, is my leading statement can only truly understood when cast from the vantage point of our industry walking beside our client, instead of walking upto.
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